Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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He seeks to reveal the code of what different culture xulture think about when they are presented with an idea. Food is our fuel to ensure that doesn’t happen.

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It is obvious to everyone that cultures are different from one another. I really expected a lot from this book. Other editions – View all The Culture Code: Rapaille on the other hand has written an entire book on interpreting the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, wh I have recently read a couple of books that attempt to explain macro phenomenon by looking through the lens of the culture of its people.

At the heart of his analysis, the U. His methodology is a combination of three-hour focus groups, elements of psychoanalysis, and elements of general cultural anthropology, and it’s backed by good academic credentials and the intuition and methodological refinement which come from many years of applying this approach to projects for large organizations. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years.


The combination of these imprints defines us. The book presents an interesting way to think about what people think, but it’s a little hard to take seriously.

Clotaire Rapaille, The Culture Code | Business English

Luxury interiors weren’t part of the code. But, the rapaillr importance thing is: Showing of reviews. This book offers a lot of food for thought about how we are molded by our culture. Rapaille argues that America, and by extension, our culture is an adolescent nation.

Recently, when Rapaile remarried, my wife who also grew up in France and I held the kind of multi-day feast that meant “wedding” to both of us. In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies.

One with a more critical bent, such as myself, could easily read into his book as a damning critique of much of what is wrong with U. I especially liked when the author discussed how different cultures view themselves and others i.

These more specific conclusions are too diverse cpde summarize here, plus you need to read the book to see how he derives and justifies them, so that you can judge for yourself.


In The Culture CodeDr. Aug 17, Ashley culfure it it was ok Shelves: If this is true, then it must be that cultures change inter-generationally. Share your thoughts with other customers. Please try again later. Rapaille, analyze the reasoning behind doors being feminine!

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Would you like to tell us about a lower price? But really interesting just to analyze your own motives and throught processes as well. I grew up in Coee, and when I was about four years old, my family received an invitation to a wedding. These guiding principles have been used in auditing organisational cultures and in stakeholder interviewing for a long time. Rapaille ties this in to Levi-Staussian structuralism, but one could more generally look at it in terms of social and semantic structure broadly.

I went off in search of the codes hidden within the unconscious of every culture.

Withoutabox Submit to Film Festivals. Aug 04, Tennessee O’Donnell rated it it was amazing.